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Ideas to Steal, Networking: The 2014 PRO Awards Gala, June 25 NYC
I’ve had a chance to take a peek at the 110 PRO Awards finalists’ campaigns and they are truly impressive. A creative, imaginative collection of work showing off the best creative minds in promotional...
View Article4 Reasons Why YOU Should Attend the PRO Awards Gala: June 25 NYC
Whether your campaign rose to the top as a 2014 PRO Awards finalist, you entered a campaign that didn’t quite make the cut or you didn’t participate at all this year, The 2014 PRO Awards Gala, June 25...
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Wendy’s Mystifying Execution
Over the last month, random customers who purchased a ticket on StubHub got more (or less) than just the ticket. From June 2 through July 6, Wendy’s pumped out $1.50-off coupons for some customers who...
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Free Frankenfood for All!
How about a piece of Fruity Pebbles fried chicken or a taste of Spam sushi? Sound good to you? Well it did to thousands of visitors to Spike TV’s Frankenfoods food truck marketing its first food series...
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Comcast’s Customer Service Debacle
Words can barely describe the bizarre Comcast customer service phone call making the rounds on the Internet. Take a listen to it here on NPR. The poor customer started recording the call about 10...
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Marketing Advice from “Rising Stars”
Chief Marketer recently asked four of the 2014 Marketing EDGE “Rising Star” honorees for their thoughts on building a marketing career and the types of creative that get their attention. Marketing EDGE...
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Biting Into Burger King’s Tim Horton’s Deal, Eh
Mmmmm…maple leaf donuts. By now, you’ve probably heard all about Burger King’s planned acquisition of Canadian coffee and donut chain Tim Horton’s. The New York Times reports on the deal here, noting...
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Emails We Love: Back to School Round-Up
If you’re a parent, you’re in one or two camps this week. You’re either elated that the kids are finally out of the house and back in school, or, you’re as grumpy as the kids about school starting...
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Ad Campaigns We Love: Cartoon Network is Awesome
Every week, my kids and I make a trip to the comic book store. My 8-year-old and I often read comics together—one of his favorites is DC Comics’ “Teen Titans Go!” “Teen Titans Go!” is based on the...
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Emails We Love: Anthro’s Surprise, Dunkin’s Clunker
This time out we examine two examples of email personalization. One cleverly hit the mark, while the other, well, not so much. I received an email from Anthropolgie’s Anthro loyalty program with the...
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